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Other Related Questions:
- A best practice for updating UET tags on your website is:
- When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
- What is the main benefit of Syndication?
- What key strategies might an advertiser use Microsoft Advertising Intelligence for?
- What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
- What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
- What Level Of Data Can You Export In Microsoft Advertising Editor?
- What option will ensure/increase the chances that your ad is approved?
- What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
- When implementing conversion tracking, what is the first step?
- When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
- When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
- Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
- Where can you select different options depending on whether you have one or multiple accounts?
- Where might your Microsoft Audience Ads be displayed?
- Which Bing Ads feature can help you analyze your ad campaign performance?
- Which Bing Ads resources should you use to help you optimize your performance?
- Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
- What is the first step in creating your store in the Bing Merchant Center?
- The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
- The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
- To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
- Training Courses – Training – Microsoft Advertising
- What Are Benefits Of Syndication? Choose All That Apply.
- What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
- What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.
- What are the benefits of having an upgraded URL?
- What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
- What are two ways to import a file? (Select two)
- What are two ways you can advantage of audience targeting? (Select 2)
- What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)
- What do you call words or phrases that trigger ads when they match a customer’s search query?
- What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
- What happens if your account reaches its credit limit?
- What is a keyword bid?
- You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
- With Microsoft Advertising, you can export which kinds of campaigns?
- With pay-per-click search advertising, when are you charged?
- With search advertising, what happens when a customer clicks your ad? (Select 2)
- You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
- You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
- You Can Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False?
- You can create a new campaign by copying an existing campaign from one account to another. True or false?
- With LinkedIn Profile Targeting, you can target customers based on what criteria?
- You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?
- You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
- You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
- You should investigate which of the following to uncover the cause of increased click volume (traffic)?
- You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
- You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
- You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
- With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
- Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
- Which of the following can you customize in Bing Ads Editor?
- Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
- Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
- Which exclusions are permitted at the campaign level to keep your ad from displaying?
- Which feature should you use to create a custom filter that shows items with different attributes?
- Which item is not a possible Campaign Exclusion?
- Which of the following audiences can you define with remarketing lists?
- Which of the following can you customize in Microsoft Advertising Editor?
- With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
- Which of the following examples of automated rules can you create in your account?
- Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.
- Which of the following will help you evaluate the effectiveness of your campaigns?
- Which of these Scripts options are available to you in Microsoft Advertising?
- Which one of the following is not a report in Bing Ads?
- With Call Extensions you can do the following: (Select 2)
- The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)
- The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
- A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?
- Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
- Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
- Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
- Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
- Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
- For locations to display in Location Extensions, they must be within how many miles of user?
- For whom might you create a remarketing list?
- From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
- How do incremental bids affect the display of your ad?
- How do your keyword bids and your daily budget work together?
- How many levels of organization are contained within the Hotel Ads structure?
- How many managing customers can you grant access for on your account? (And likewise remove?)
- If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
- If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
- If You Have Universal Event Tracking (UET) Enabled, You Can Use It To Verify And Create Your Store In Microsoft Merchant Center. True Or False?
- Certified Professional Microsoft Advertising
- A custom audience is a type of remarketing list. What is NOT required to set this up?
- A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
- A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
- A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
- An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
- As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option?
- Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?
- Automated Rules Can Only Be Applied At The Account Level. True Or False?
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