So here’s the Microsoft Advertising Certification Exam Answers for the question “Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?” that you are looking for:
- Broad match
- Phrase match
- Exact match
- Negative keyword
Correct Answer:
- Broad match
Do check out the below related questions if you need to know the other Microsoft Advertising Certification Exam Answers.
Other Related Questions:
- A best practice for updating UET tags on your website is:
- When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
- What is the first step in getting a bid estimation for keywords?
- What is the key tactic in optimizing your PPC ads?
- What is the main advantage of using dynamic text in your ads?
- What is the main benefit of Syndication?
- What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
- What Level Of Data Can You Export In Microsoft Advertising Editor?
- What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- What Needs To Happen Before You Import Custom Audiences Into Microsoft Advertising For Remarketing?
- What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
- What option will ensure/increase the chances that your ad is approved?
- When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
- What is the best way to learn how many clicks Bing Ads has identified as low quality?
- When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
- When you target by time of day, which time zone does Bing Ads use?
- When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
- When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
- Where might your Microsoft Audience Ads be displayed?
- Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?
- Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
- Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
- Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
- Which Bing Ads feature can help you analyze your ad campaign performance?
- What is the first step in creating your store in the Bing Merchant Center?
- What is the best question to ask yourself when considering how to create a positive landing page experience?
- Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?
- What are the three categories of attributes for ad customizer feeds?
- The only way to use Hotel Ads is to sign up with your account manager. True or false?
- The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
- Training Courses – Training – Microsoft Advertising
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
- Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
- Universal Event Tracking (UET) is a mechanism for advertisers to do what?
- What Are Benefits Of Syndication? Choose All That Apply.
- What are the benefits of having an upgraded URL?
- What are the campaign and image limits with Google Import for Audience Campaigns?
- What are two best practices for monitoring performance in Syndication networks? (Select 2)
- What Is An Example Of Layering Remarketing With Audience Exclusions?
- What Are Two Best Practices For Monitoring Performancethe Microsoft Search Partner Network (Syndication)? (Select 2)
- What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
- What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)
- What bid strategies are currently available for bid optimization? Choose all that apply.
- What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
- What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?
- What do you call words or phrases that trigger ads when they match a customer’s search query?
- What is a keyword bid?
- What is an example of a remarketing exclusion along with remarketing targeting?
- Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
- Which components are not required for a Bing Ads text ad?
- The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
- You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
- With search advertising, what happens when a customer clicks your ad? (Select 2)
- With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
- With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
- You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?
- You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
- You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
- You can create a new campaign by copying an existing campaign from one account to another. True or false?
- You Can find Quality Score Data In Your Performance Reports And Keywords List. True Or False?
- You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
- You can import existing campaigns from other online search engines, like Google. True or false?
- You can now receive billing alerts and monthly invoices via email. True or false?
- You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
- You can set default keyword bids at what level?
- You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
- You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?
- You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
- You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
- You want to run your report on a regular basis. Which option gives you this capability?
- You want to track your search advertising budget and spend. Which report group should you select?
- You Want To Track Your Search Advertising Spend Over Time. Which Report Group Should You Select?
- With Microsoft Advertising Editor, You Can Export What Level Of Data?
- Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
- Which Delivery status indicates an ad group that has passed its end date?
- Which Delivery Status Is Given To Ads Or Keywords That Violate Microsoft Advertising Policies?
- Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
- Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
- Which item is not a possible Campaign Exclusion?
- Which Microsoft Advertising Editor Function Would You Use To Create A Custom filter?
- Which Microsoft Advertising functionality policies must advertisers adhere to?
- Which Of The Following Aspects Of Microsoft Advertising Editor Can You Customize?
- Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
- Which of the following examples of automated rules can you create in your account?
- Which of the following factors could impact the performance and delivery of your ad?
- Which of the following ideas should you consider implementing when writing your ad?
- Which of the following might generate invalid clicks? (Select 2)
- Which of the following statements describes inline editorial feedback during ad creation?
- Which one of the following is not a report in Bing Ads?
- Which Reports Would You Pull To Better Understand How Sitelinks Are Impacting Campaign Performance? Choose All That Apply.
- Which UET setting allows you to count each conversion/each user who converted?
- Why is it important to choose the right keywords? (Select 2)
- With Bing Ads, you can export which kinds of campaigns?
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- From where can you export data in Microsoft Advertising Editor?
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- Choose 3 Targeting Options That Would Allow You To Serve Ads To Potential Customers Who Meet Specific Criteria.
- Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?