So here’s the Microsoft Advertising Certification Exam Answers for the question “With pay-per-click search advertising, when are you charged?” that you are looking for:
- Each time your ad is displayed on the search results page.
- Each time a customer makes a purchase from your website.
- When your ad goes live.
- Each time a customer clicks your ad.
Correct Answer:
- Each time a customer clicks your ad.
Explanation:
Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords.
When customers view and click your ad, they are sent to your website. Either they make a purchase, request your service, sign up for more information or download your app.
You’re charged only when someone clicks your ad. Or in particular situations, performs an action which is defined as valuable for your business.
Answer:
Each time a customer clicks your ad.
Do check out the below related questions if you need to know the other Microsoft Advertising Certification Exam Answers.
Other Related Questions:
- A best practice for updating UET tags on your website is:
- When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
- What is the first step in getting a bid estimation for keywords?
- What is the key tactic in optimizing your PPC ads?
- What is the main advantage of using dynamic text in your ads?
- What is the main benefit of Syndication?
- What key strategies might an advertiser use Microsoft Advertising Intelligence for?
- What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
- What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
- What Level Of Data Can You Export In Microsoft Advertising Editor?
- What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- What Needs To Happen Before You Import Custom Audiences Into Microsoft Advertising For Remarketing?
- What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
- What option will ensure/increase the chances that your ad is approved?
- What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
- When implementing conversion tracking, what is the first step?
- When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
- What is the best way to learn how many clicks Bing Ads has identified as low quality?
- When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
- When you target by time of day, which time zone does Bing Ads use?
- When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
- When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
- Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
- Where can you select different options depending on whether you have one or multiple accounts?
- Where might your Microsoft Audience Ads be displayed?
- Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?
- Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
- Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
- Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
- Which Bing Ads feature can help you analyze your ad campaign performance?
- Which Bing Ads resources should you use to help you optimize your performance?
- Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
- What is the first step in creating your store in the Bing Merchant Center?
- What is the best question to ask yourself when considering how to create a positive landing page experience?
- Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?
- What are the three categories of attributes for ad customizer feeds?
- The only way to use Hotel Ads is to sign up with your account manager. True or false?
- The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
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- To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
- Training Courses – Training – Microsoft Advertising
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
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- Universal Event Tracking (UET) is a mechanism for advertisers to do what?
- What Are Benefits Of Syndication? Choose All That Apply.
- What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
- What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.
- What are the benefits of having an upgraded URL?
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- What Is An Example Of Layering Remarketing With Audience Exclusions?
- What Are Two Best Practices For Monitoring Performancethe Microsoft Search Partner Network (Syndication)? (Select 2)
- What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
- What are two ways to import a file? (Select two)
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- What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)
- What bid strategies are currently available for bid optimization? Choose all that apply.
- What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
- What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?
- What do you call words or phrases that trigger ads when they match a customer’s search query?
- What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
- What happens if your account reaches its credit limit?
- What is a keyword bid?
- What is an example of a remarketing exclusion along with remarketing targeting?
- Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
- Which components are not required for a Bing Ads text ad?
- The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
- You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
- With Microsoft Advertising, you can export which kinds of campaigns?
- What feature of the Android platform protects 99.99% of devices from potentially harmful applications?
- What percentage of Android phones using Google Play are free of potentially harmful apps?
- What are the four layers of security that keep Android devices safe?
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- Which accurately describes how copyright applies to a remix or mashup?
- What should you do if you find a YouTube video showing harmful or dangerous acts?
- What is an example of a non-music asset type?
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- If a Content ID claim is disputed, how much time does the claimant have to respond?
- How can the YouTube Copyright Center help you with copyright?
- A user disputes a claim, because the matched segment actually comes from public domain footage. What happens when you select “Release and Exclude” on this disputed claim?
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- What is a claim?
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- Someone at your company is unfamiliar with how YouTube defines the term “asset.” How would you describe it to them?
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- Where can you see the relationship between references and assets?
- Why is it important to resolve asset ownership conflicts quickly?
- How can subscribers boost engagement, and thus discovery, for a video?
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- What does a channel’s search data reveal?
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