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With pay-per-click search advertising, when are you charged?

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So here’s the Microsoft Advertising Certification Exam Answers for the question “With pay-per-click search advertising, when are you charged?” that you are looking for:

  1. Each time your ad is displayed on the search results page.
  2. Each time a customer makes a purchase from your website.
  3. When your ad goes live.
  4. Each time a customer clicks your ad.

Correct Answer:

  • Each time a customer clicks your ad.

Explanation:
Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords.

When customers view and click your ad, they are sent to your website. Either they make a purchase, request your service, sign up for more information or download your app.

You’re charged only when someone clicks your ad. Or in particular situations, performs an action which is defined as valuable for your business.

Answer:
Each time a customer clicks your ad.

Do check out the below related questions if you need to know the other Microsoft Advertising Certification Exam Answers.

Other Related Questions:

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  10. What Level Of Data Can You Export In Microsoft Advertising Editor?
  11. What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
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  13. What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
  14. What option will ensure/increase the chances that your ad is approved?
  15. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
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  27. Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
  28. Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
  29. Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
  30. Which Bing Ads feature can help you analyze your ad campaign performance?
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  62. What do you call words or phrases that trigger ads when they match a customer’s search query?
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