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A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.

A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.

So here’s the Microsoft Advertising Certification Exam Answers for the question “A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.” that you are looking for:

  1. Target audiences using remarketing in paid search.
  2. Exclude audiences based on website behavior
  3. Increase ad spend
  4. Validate a tag

Correct Answer:

  • Target audiences using remarketing in paid search.
  • Exclude audiences based on website behavior

Do check out the below related questions if you need to know the other Microsoft Advertising Certification Exam Answers.

Other Related Questions:

  1. What is the key tactic in optimizing your PPC ads?
  2. What is the main advantage of using dynamic text in your ads?
  3. What is the main benefit of Syndication?
  4. What key strategies might an advertiser use Microsoft Advertising Intelligence for?
  5. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
  6. What Needs To Happen Before You Import Custom Audiences Into Microsoft Advertising For Remarketing?
  7. What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
  8. What option will ensure/increase the chances that your ad is approved?
  9. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
  10. When implementing conversion tracking, what is the first step?
  11. When you target by time of day, which time zone does Bing Ads use?
  12. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  13. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
  14. Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
  15. Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
  16. Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
  17. Which Bing Ads feature can help you analyze your ad campaign performance?
  18. Which Bing Ads resources should you use to help you optimize your performance?
  19. What are the three categories of attributes for ad customizer feeds?
  20. The only way to use Hotel Ads is to sign up with your account manager. True or false?
  21. The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
  22. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  23. Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
  24. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
  25. What Are Benefits Of Syndication? Choose All That Apply.
  26. What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
  27. What Is An Example Of Layering Remarketing With Audience Exclusions?
  28. What Are Two Best Practices For Monitoring Performancethe Microsoft Search Partner Network (Syndication)? (Select 2)
  29. What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
  30. What are two ways to import a file? (Select two)
  31. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  32. What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?
  33. What do you call words or phrases that trigger ads when they match a customer’s search query?
  34. What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
  35. Which components are not required for a Bing Ads text ad?
  36. The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
  37. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
  38. With Microsoft Advertising, you can export which kinds of campaigns?
  39. You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?
  40. You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
  41. You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
  42. You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
  43. You can import existing campaigns from other online search engines, like Google. True or false?
  44. You can now receive billing alerts and monthly invoices via email. True or false?
  45. With LinkedIn Profile Targeting, you can target customers based on what criteria?
  46. You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?
  47. You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?
  48. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
  49. You should investigate which of the following to uncover the cause of increased click volume (traffic)?
  50. You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
  51. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  52. You Want To Track Your Search Advertising Spend Over Time. Which Report Group Should You Select?
  53. With Microsoft Advertising Editor, You Can Export What Level Of Data?
  54. With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
  55. Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
  56. Which of the following can you customize in Bing Ads Editor?
  57. Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
  58. Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
  59. Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
  60. Which exclusions are permitted at the campaign level to keep your ad from displaying?
  61. Which feature should you use to create a custom filter that shows items with different attributes?
  62. Which Of The Following Aspects Of Microsoft Advertising Editor Can You Customize?
  63. Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
  64. Which of the following audiences can you define with remarketing lists?
  65. Which of the following can you customize in Microsoft Advertising Editor?
  66. With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
  67. Which of the following might generate invalid clicks? (Select 2)
  68. Which of the following statements describes inline editorial feedback during ad creation?
  69. Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.
  70. Which of the following will help you evaluate the effectiveness of your campaigns?
  71. Which of these Scripts options are available to you in Microsoft Advertising?
  72. Why is it important to choose the right keywords? (Select 2)
  73. With Bing Ads, you can export which kinds of campaigns?
  74. With Call Extensions you can do the following: (Select 2)
  75. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)
  76. The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
  77. Choose 3 Targeting Options That Would Allow You To Serve Ads To Potential Customers Who Meet Specific Criteria.
  78. Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  79. Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  80. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
  81. Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
  82. Exclusions You Set At The Ad Group Level Will Be Applied To Your Entire Campaign. True Or False?
  83. Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?
  84. Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
  85. For locations to display in Location Extensions, they must be within how many miles of user?
  86. For whom might you create a remarketing list?
  87. How can you overwrite your offline changes with what you have online?
  88. How do bid adjustments (modifiers) affect the display of your ad?
  89. How do incremental bids affect the display of your ad?
  90. How do your keyword bids and your daily budget work together?
  91. How many levels of organization are contained within the Hotel Ads structure?
  92. How might using Multi-User Access for sign up be useful for your agency or business?
  93. If You Are Unable To find Your Ad In The Bing Search Results Pages, Why Should You first Examine The Impressions Column In The Microsoft Advertising Data Summary Tables?
  94. If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
  95. If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
  96. If You Have Universal Event Tracking (UET) Enabled, You Can Use It To Verify And Create Your Store In Microsoft Merchant Center. True Or False?
  97. Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.
  98. A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
  99. A custom audience is a type of remarketing list. What is NOT required to set this up?
  100. A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
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