So here’s the Microsoft Advertising Certification Exam Answers for the question “Which of the following will help you evaluate the effectiveness of your campaigns?” that you are looking for:
- Ad groups
- Universal Event Tracking
- Dynamic text parameters
- Incremental bids
Correct Answer:
- Universal Event Tracking
Do check out the below related questions if you need to know the other Microsoft Advertising Certification Exam Answers.
Other Related Questions:
- A best practice for updating UET tags on your website is:
- When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
- What is the first step in getting a bid estimation for keywords?
- What is the key tactic in optimizing your PPC ads?
- What is the main advantage of using dynamic text in your ads?
- What key strategies might an advertiser use Microsoft Advertising Intelligence for?
- What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
- What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
- What Level Of Data Can You Export In Microsoft Advertising Editor?
- What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- What Needs To Happen Before You Import Custom Audiences Into Microsoft Advertising For Remarketing?
- What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
- What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
- When implementing conversion tracking, what is the first step?
- When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
- What is the best way to learn how many clicks Bing Ads has identified as low quality?
- When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
- When you target by time of day, which time zone does Bing Ads use?
- When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
- Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
- Where can you select different options depending on whether you have one or multiple accounts?
- Where might your Microsoft Audience Ads be displayed?
- Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?
- Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
- Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
- Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
- Which Bing Ads resources should you use to help you optimize your performance?
- Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
- What is the first step in creating your store in the Bing Merchant Center?
- What is the best question to ask yourself when considering how to create a positive landing page experience?
- Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?
- What are the three categories of attributes for ad customizer feeds?
- The only way to use Hotel Ads is to sign up with your account manager. True or false?
- The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
- To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
- Training Courses – Training – Microsoft Advertising
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
- Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
- Universal Event Tracking (UET) is a mechanism for advertisers to do what?
- What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
- What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.
- What are the benefits of having an upgraded URL?
- What are the campaign and image limits with Google Import for Audience Campaigns?
- What are two best practices for monitoring performance in Syndication networks? (Select 2)
- What Is An Example Of Layering Remarketing With Audience Exclusions?
- What are two ways to import a file? (Select two)
- What are two ways you can advantage of audience targeting? (Select 2)
- What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)
- What bid strategies are currently available for bid optimization? Choose all that apply.
- What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
- What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
- What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
- What happens if your account reaches its credit limit?
- What is a keyword bid?
- What is an example of a remarketing exclusion along with remarketing targeting?
- Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
- Which components are not required for a Bing Ads text ad?
- With Microsoft Advertising, you can export which kinds of campaigns?
- With pay-per-click search advertising, when are you charged?
- With search advertising, what happens when a customer clicks your ad? (Select 2)
- With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
- With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
- You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?
- You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
- You Can Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False?
- You can create a new campaign by copying an existing campaign from one account to another. True or false?
- You Can find Quality Score Data In Your Performance Reports And Keywords List. True Or False?
- You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
- You can import existing campaigns from other online search engines, like Google. True or false?
- You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?
- You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
- You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
- You can set default keyword bids at what level?
- You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
- You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?
- You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
- You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
- You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
- You want to run your report on a regular basis. Which option gives you this capability?
- You want to track your search advertising budget and spend. Which report group should you select?
- You Want To Track Your Search Advertising Spend Over Time. Which Report Group Should You Select?
- Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
- Which of the following can you customize in Bing Ads Editor?
- Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
- Which Delivery status indicates an ad group that has passed its end date?
- Which Delivery Status Is Given To Ads Or Keywords That Violate Microsoft Advertising Policies?
- Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
- Which exclusions are permitted at the campaign level to keep your ad from displaying?
- Which feature should you use to create a custom filter that shows items with different attributes?
- Which item is not a possible Campaign Exclusion?
- Which Microsoft Advertising Editor Function Would You Use To Create A Custom filter?
- Which Microsoft Advertising functionality policies must advertisers adhere to?
- Which Of The Following Aspects Of Microsoft Advertising Editor Can You Customize?
- Which of the following can you customize in Microsoft Advertising Editor?
- With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
- Which of the following examples of automated rules can you create in your account?
- Which of the following factors could impact the performance and delivery of your ad?
- Which of the following ideas should you consider implementing when writing your ad?
- Which of the following might generate invalid clicks? (Select 2)