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You want to calculate the absolute change and percentage change in performance metrics. Which should you use?

You want to calculate the absolute change and percentage change in performance metrics. Which should you use?

So here’s the Microsoft Advertising Certification Exam Answers for the question “You want to calculate the absolute change and percentage change in performance metrics. Which should you use?” that you are looking for:

  1. Campaign report
  2. Share of Voice Report
  3. Compare to previous in date range selector
  4. Keyword report
  5. Change History report

Correct Answer:

  • Compare to previous in date range selector

Do check out the below related questions if you need to know the other Microsoft Advertising Certification Exam Answers.

Other Related Questions:

  1. A best practice for updating UET tags on your website is:
  2. When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
  3. What is the first step in getting a bid estimation for keywords?
  4. What is the key tactic in optimizing your PPC ads?
  5. What is the main advantage of using dynamic text in your ads?
  6. What is the main benefit of Syndication?
  7. What key strategies might an advertiser use Microsoft Advertising Intelligence for?
  8. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
  9. What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
  10. What Level Of Data Can You Export In Microsoft Advertising Editor?
  11. What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  12. What Needs To Happen Before You Import Custom Audiences Into Microsoft Advertising For Remarketing?
  13. What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
  14. What option will ensure/increase the chances that your ad is approved?
  15. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
  16. When implementing conversion tracking, what is the first step?
  17. When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
  18. What is the best way to learn how many clicks Bing Ads has identified as low quality?
  19. When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
  20. When you target by time of day, which time zone does Bing Ads use?
  21. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  22. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
  23. Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
  24. Where can you select different options depending on whether you have one or multiple accounts?
  25. Where might your Microsoft Audience Ads be displayed?
  26. Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?
  27. Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
  28. Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
  29. Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
  30. Which Bing Ads feature can help you analyze your ad campaign performance?
  31. Which Bing Ads resources should you use to help you optimize your performance?
  32. Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
  33. What is the first step in creating your store in the Bing Merchant Center?
  34. What is the best question to ask yourself when considering how to create a positive landing page experience?
  35. Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?
  36. What are the three categories of attributes for ad customizer feeds?
  37. The only way to use Hotel Ads is to sign up with your account manager. True or false?
  38. The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
  39. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  40. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
  41. Training Courses – Training – Microsoft Advertising
  42. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
  43. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
  44. Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
  45. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
  46. What Are Benefits Of Syndication? Choose All That Apply.
  47. What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
  48. What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.
  49. What are the benefits of having an upgraded URL?
  50. What are the campaign and image limits with Google Import for Audience Campaigns?
  51. What are two best practices for monitoring performance in Syndication networks? (Select 2)
  52. What Is An Example Of Layering Remarketing With Audience Exclusions?
  53. What Are Two Best Practices For Monitoring Performancethe Microsoft Search Partner Network (Syndication)? (Select 2)
  54. What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
  55. What are two ways to import a file? (Select two)
  56. What are two ways you can advantage of audience targeting? (Select 2)
  57. What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)
  58. What bid strategies are currently available for bid optimization? Choose all that apply.
  59. What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
  60. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  61. What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?
  62. What do you call words or phrases that trigger ads when they match a customer’s search query?
  63. What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
  64. What happens if your account reaches its credit limit?
  65. What is a keyword bid?
  66. What is an example of a remarketing exclusion along with remarketing targeting?
  67. Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
  68. Which components are not required for a Bing Ads text ad?
  69. The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
  70. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
  71. With Microsoft Advertising, you can export which kinds of campaigns?
  72. With pay-per-click search advertising, when are you charged?
  73. With search advertising, what happens when a customer clicks your ad? (Select 2)
  74. With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
  75. With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
  76. You Can Adjust Bids So Ad Spend Will Go Toward The Best Performing Devices. True Or False?
  77. You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
  78. You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
  79. You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
  80. You Can Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False?
  81. You can create a new campaign by copying an existing campaign from one account to another. True or false?
  82. You Can find Quality Score Data In Your Performance Reports And Keywords List. True Or False?
  83. You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
  84. You can import existing campaigns from other online search engines, like Google. True or false?
  85. You can now receive billing alerts and monthly invoices via email. True or false?
  86. With LinkedIn Profile Targeting, you can target customers based on what criteria?
  87. You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?
  88. You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
  89. You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
  90. You can set default keyword bids at what level?
  91. You cannot copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?
  92. You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?
  93. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
  94. You should investigate which of the following to uncover the cause of increased click volume (traffic)?
  95. Which of the following statements is true pertaining to company-owned, fully managed device enrollment:
  96. What percentage of Android devices using Google Play are free of potentially harmful apps?
  97. The Managed Google Play store allows IT admins to:
  98. With Managed Google Play, You Can: (Select All That Apply)
  99. Which of the following things can be protected by copyright?
  100. Which accurately describes how copyright applies to a cover song?
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