So here’s the Microsoft Advertising Certification Exam Answers for the question “Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.” that you are looking for:
- Age/gender
- In-Market audiences provided by Microsoft Advertising
- All time zones
- All countries
Correct Answer:
- Age/gender
- In-Market audiences provided by Microsoft Advertising
Do check out the below related questions if you need to know the other Microsoft Advertising Certification Exam Answers.
Other Related Questions:
- A best practice for updating UET tags on your website is:
- When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
- What is the main advantage of using dynamic text in your ads?
- What is the main benefit of Syndication?
- What key strategies might an advertiser use Microsoft Advertising Intelligence for?
- What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
- What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
- What Level Of Data Can You Export In Microsoft Advertising Editor?
- What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
- What option will ensure/increase the chances that your ad is approved?
- What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
- When implementing conversion tracking, what is the first step?
- When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
- What is the best way to learn how many clicks Bing Ads has identified as low quality?
- When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
- When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
- Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
- Where can you select different options depending on whether you have one or multiple accounts?
- Where might your Microsoft Audience Ads be displayed?
- Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?
- Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
- Which Bing Ads feature can help you analyze your ad campaign performance?
- Which Bing Ads resources should you use to help you optimize your performance?
- Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
- What is the first step in creating your store in the Bing Merchant Center?
- What is the best question to ask yourself when considering how to create a positive landing page experience?
- The only way to use Hotel Ads is to sign up with your account manager. True or false?
- The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
- The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
- To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
- Training Courses – Training – Microsoft Advertising
- Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
- Universal Event Tracking (UET) is a mechanism for advertisers to do what?
- What Are Benefits Of Syndication? Choose All That Apply.
- What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
- What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.
- What are the benefits of having an upgraded URL?
- What are the campaign and image limits with Google Import for Audience Campaigns?
- What Are Two Best Practices For Monitoring Performancethe Microsoft Search Partner Network (Syndication)? (Select 2)
- What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
- What are two ways to import a file? (Select two)
- What are two ways you can advantage of audience targeting? (Select 2)
- What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)
- What bid strategies are currently available for bid optimization? Choose all that apply.
- What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?
- What do you call words or phrases that trigger ads when they match a customer’s search query?
- What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
- What happens if your account reaches its credit limit?
- What is a keyword bid?
- What is an example of a remarketing exclusion along with remarketing targeting?
- The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
- You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
- With Microsoft Advertising, you can export which kinds of campaigns?
- With pay-per-click search advertising, when are you charged?
- With search advertising, what happens when a customer clicks your ad? (Select 2)
- With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
- You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
- You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
- You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
- You Can Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False?
- You can create a new campaign by copying an existing campaign from one account to another. True or false?
- You Can find Quality Score Data In Your Performance Reports And Keywords List. True Or False?
- You can now receive billing alerts and monthly invoices via email. True or false?
- With LinkedIn Profile Targeting, you can target customers based on what criteria?
- You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?
- You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
- You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
- You can set default keyword bids at what level?
- You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
- You should investigate which of the following to uncover the cause of increased click volume (traffic)?
- You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
- You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
- You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
- You want to run your report on a regular basis. Which option gives you this capability?
- With Microsoft Advertising Editor, You Can Export What Level Of Data?
- With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
- Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
- Which of the following can you customize in Bing Ads Editor?
- Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
- Which Delivery status indicates an ad group that has passed its end date?
- Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
- Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
- Which exclusions are permitted at the campaign level to keep your ad from displaying?
- Which feature should you use to create a custom filter that shows items with different attributes?
- Which item is not a possible Campaign Exclusion?
- Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
- Which of the following audiences can you define with remarketing lists?
- Which of the following can you customize in Microsoft Advertising Editor?
- With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
- Which of the following examples of automated rules can you create in your account?
- Which of the following statements describes inline editorial feedback during ad creation?
- Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.
- Which of the following will help you evaluate the effectiveness of your campaigns?
- Which of these Scripts options are available to you in Microsoft Advertising?
- Which one of the following is not a report in Bing Ads?
- With Bing Ads, you can export which kinds of campaigns?
- With Call Extensions you can do the following: (Select 2)
- The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)
- The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
- A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?