If you’re a barber shop owner, you know that getting your business in front of potential customers can be tough. There are so many other barber shops out there, all vying for the same business. How do you make sure that your shop stands out and gets more sales?
As a customer, you might think running a barber shop is simple. Just open up a shop somewhere and wait for customers to come to you. The question is, what are the factors that make customers (including you) go to a barber shop? And how can you make them aware of your shop?
The answer lies in marketing. By utilizing various marketing strategies, you can put your barber shop in front of more potential customers and increase sales. Here are some top marketing strategies for barber shops that guarantee more sales.
Develop a strong brand identity
Your brand is what sets your business apart from the competition. It’s what makes you recognizable and memorable to potential customers. Therefore, it’s important that you take the time to develop a strong brand identity for your barber shop. This includes everything from your shop’s name and logo to its overall look and feel.
If you want to promote your brand, we strongly recommend you put up eye-catching flyers in your neighborhood (preferably in high-traffic areas) to get more traction. Just make sure your posters make passersby stop and look at them. The good news is you don’t need a graphic designer to do that — just use an online flyer maker.
Pay attention to the tiny details
From the lighting and interior to the decor and overall vibe of your barber shop, everything matters when it comes to making a good impression on customers. Paying attention to the tiny details can make a big difference in how potential customers perceive your business.
Make sure your shop is clean, well-lit, and inviting. Hang up some art on the walls and play some relaxing music in the background. Basically, you want to create an environment that makes people want to stay and spend time in. Also, hang an “open for business” card on the door that displays your working hours through the week. Here are some free business hours templates you can use.
Create a responsive website
Businesses need to establish a solid online presence in today’s digital age. This means having an up-to-date website that potential customers can easily find when searching for your business online.
Your website doesn’t have to be fancy or complicated — it just needs to provide basic information about your barber shop, including your location, contact information, and working hours. You can even include photos of your shop’s interior and staff to give people a better idea of what to expect when they come in.
If you don’t have the time or resources to create a website from scratch, you can use a website builder like Wix or Squarespace. They have templates that you can customize to create a professional-looking website in no time. We also recommend having a website blog, where you can post DIY guides on how to dye your hair and whatnot.
Online directories and customer reviews make all the difference
Online directories are a great way to get your barber shop in front of potential customers. When people search for barber shops in their area, your shop will come up in the search results.
Some popular online directories that list local businesses include Google My Business, Yelp, and Foursquare. Make sure you create a profile for your shop on each of these platforms and fill out all the required information. This way, when people search for barber shops near them, your shop will come up in the results.
Customer testimonials are a great way to build trust and credibility with potential customers. When people see that others have had a positive experience with your shop, they’re more likely to give you a try.
Make sure to include customer testimonials on your website and social media platforms. You can even create a video testimonial if you want to go the extra mile.
Invest in SEO
If you want potential customers to find your barber shop online, then you need to invest in search engine optimization (SEO). This is the process of optimizing your website and online content to rank higher on search engine results pages (SERPs).
There are a number of things you can do to improve your website’s SEO, such as using relevant keywords, optimizing your website’s title and meta tags, and creating high-quality content. You can also use Google AdWords to run paid advertising campaigns that target potential customers in your area.
Social media marketing: The cherry on top
Social media platforms like Facebook, Twitter, and Instagram are a great way to reach out to potential customers and promote your barber shop. You can use social media to post updates about your shop, special offers, and events.
Make sure to post engaging content that will encourage people to like, share, and comment on your posts. And don’t forget to use relevant hashtags so that people can easily find your content. Save the prose for your website blog and keep your social media posts short and exciting.
If you want to take your social media game up a notch, you can run paid advertising campaigns on Facebook and Instagram. You can target potential customers in your area with these ads, which is a great way to get more people in the door.
There are lots of barber shops everywhere, so you need a way to stand out from the rest and show your customers what makes you the best barber shop in town. While the overall audience of all barber shops is the same, if you can narrow down your niche and focus on, let’s say, introducing a flame haircut for teenagers, that will definitely set you apart from other barbers in your area.