Did you know that over 46% of all online searches often include a location? Likewise, 97% of consumers who use online search often look for a local business.
These statistics just prove how important it is for small businesses to focus on their local SEO. Not only can local SEO help your business increase traffic to your website, but it can also help you rank higher in search engine results pages (SERPs).
The best part is that below local SEO tips can help you improve your business traffic.
Read on below to understand more about local SEO and how it can help your business grow.
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What Is Local SEO?
Local SEO is the process of optimizing your online content so that search engines can easily find and index it for local searches. The goal of Local SEO is to promote your business to local customers who are looking for what you have to offer.
For example, if you own a pizza shop in Seattle, you want to ensure that your website appears when someone searches for “pizza Seattle.”
Local SEO is essential because it allows you to take advantage of the many people who use search engines to find local businesses. Without local SEO, your business might be lost in the search results as it will be competing with companies that have optimized their websites for local search.
Local SEO is not difficult, but it does require some effort. Here are six tips to help you get started:
1. Create a Google My Business Account for Your Business
If you haven’t already, one of the best things you can do for your local SEO is to create a Google My Business (GMB) account. GMB is a free platform that allows businesses to manage their online presence across Google search and maps.
Having a GMB account is beneficial for both search engine optimization and discovery. That’s because it allows you to control how your business appears in search results.
It also provides users with essential information like your business hours, contact information, and location.
To create a GMB account, simply go to Google My Business and click “Start now.” You’ll be prompted to enter your business name, address, category, and other important information.
After creating and verifying your account, you can start optimizing your listing for better search visibility.
Also Read: How to Learn Basic SEO?
2. Conduct Local Keyword Research
Conducting keyword research will help you optimize your content for local search engine optimization. By understanding what potential customers are searching for, you can better optimize your website and content to rank higher on search engine results pages (SERPs).
There are many free and paid tools available that can help you with keyword research. Once you have a list of relevant keywords, ensure you include them in your website content, title tags, meta descriptions, and alt text.
In addition to including local keywords in your website content, it’s also essential to create keyword-rich titles and meta descriptions. These elements often appear in the search results when your website comes up, so make sure they’re eye-catching and informative.
3. Take Advantage of Local Link Building
Local link building is a great way to improve your company’s SEO and get your business in front of more people looking for what you have to offer.
Through community engagement and local link building, you can connect with other companies and create a support network that can lead to improved search engine rankings and more business traffic.
Here are some tips for getting started with local link building:
- Find online directories that list local businesses in your area and submit your business information
- Connect with other local businesses on social media and collaborate on blog posts or other content
- Participate in local events and networking opportunities to get your business name out there
- Make sure your website is optimized for local keywords
By following these tips, you can start to improve your local SEO and generate more traffic for your business.
4. Include Social Media Marketing In Your Campaign
Social media marketing can be used for more than just building brand awareness. It can also help with local SEO efforts.
Posting content related to your business, tagging your location staying updated on local SEO trends, and using relevant hashtags are great ways to improve your visibility in search results.
For example, if you own a restaurant in Los Angeles, posting about your special of the day and tagging your location will help people searching for “restaurants in Los Angeles” find your business.
Using hashtags like #foodie or #nom can also help you reach a wider audience of potential customers. So don’t forget to include social media in your business SEO campaign!
5. Use Customer Reviews to Your Advantage
Customer reviews are a valuable source of information for search engines and customers. Google and other search engines love seeing customer reviews because it helps them determine the quality of your business.
Additionally, when customers see that you have good reviews, they’re more likely to visit your business.
You can also use customer reviews to improve your local SEO efforts. You can do this by adding review snippets to your website.
A review snippet is a short text that includes the customer’s name, the date of the review, and the customer’s rating. Adding review snippets to your website can help you improve your local SEO. That’s because it shows search engines that your business is being discussed online.
It also helps you stand out in the search results, leading to more clicks and traffic.
6. Check and Fix Your Backlinks
If you’re not monitoring your backlinks, you could be missing out on valuable traffic. Google uses backlinks as a ranking signal because when one website links to another, it means they think the content is valuable.
The more high-quality backlinks you have pointing to your site, the higher your site will rank in Google search results.
This is why it’s essential to check your backlinks regularly to ensure they’re still active and pointing to your site.
You can use a free backlink checker to check your backlinks and see if any are broken. If you find any, reach out to the site owner and ask them to update the link.
Also Read: Top UX\UI Trends You Should Know In 2021
Follow the Above Local SEO Tips
By following these local SEO tips, you can improve your business’s visibility in search results and generate more traffic. Implementing a few simple strategies can make a big difference for your business, so don’t wait!
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