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Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?

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So here’s the Microsoft Advertising Certification Exam Answers for the question “Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?” that you are looking for:

  1. Age and time of day
  2. Age and geographical
  3. Gender and geographical
  4. Age and gender

Correct Answer:

  • Age and geographical

Do check out the below related questions if you need to know the other Microsoft Advertising Certification Exam Answers.

Other Related Questions:

  1. A best practice for updating UET tags on your website is:
  2. What is the main advantage of using dynamic text in your ads?
  3. What is the main benefit of Syndication?
  4. What key strategies might an advertiser use Microsoft Advertising Intelligence for?
  5. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
  6. What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
  7. What option will ensure/increase the chances that your ad is approved?
  8. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
  9. When implementing conversion tracking, what is the first step?
  10. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  11. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
  12. Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
  13. Where can you select different options depending on whether you have one or multiple accounts?
  14. Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
  15. Which Bing Ads feature can help you analyze your ad campaign performance?
  16. Which Bing Ads resources should you use to help you optimize your performance?
  17. Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
  18. The only way to use Hotel Ads is to sign up with your account manager. True or false?
  19. The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
  20. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  21. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
  22. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
  23. What Are Benefits Of Syndication? Choose All That Apply.
  24. What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
  25. What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.
  26. What Are Two Best Practices For Monitoring Performancethe Microsoft Search Partner Network (Syndication)? (Select 2)
  27. What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
  28. What are two ways to import a file? (Select two)
  29. What are two ways you can advantage of audience targeting? (Select 2)
  30. What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?
  31. What do you call words or phrases that trigger ads when they match a customer’s search query?
  32. What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?
  33. What happens if your account reaches its credit limit?
  34. The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
  35. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
  36. With Microsoft Advertising, you can export which kinds of campaigns?
  37. With pay-per-click search advertising, when are you charged?
  38. You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
  39. You can also use MAI to conduct international research by populating which boxes? Choose all that apply.
  40. You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
  41. You Can Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False?
  42. You can now receive billing alerts and monthly invoices via email. True or false?
  43. With LinkedIn Profile Targeting, you can target customers based on what criteria?
  44. You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?
  45. You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
  46. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
  47. You should investigate which of the following to uncover the cause of increased click volume (traffic)?
  48. You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
  49. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  50. You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
  51. With Microsoft Advertising Editor, You Can Export What Level Of Data?
  52. With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
  53. Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
  54. Which of the following can you customize in Bing Ads Editor?
  55. Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
  56. Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
  57. Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
  58. Which exclusions are permitted at the campaign level to keep your ad from displaying?
  59. Which feature should you use to create a custom filter that shows items with different attributes?
  60. Which item is not a possible Campaign Exclusion?
  61. Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
  62. Which of the following audiences can you define with remarketing lists?
  63. Which of the following can you customize in Microsoft Advertising Editor?
  64. With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
  65. Which of the following examples of automated rules can you create in your account?
  66. Which of the following statements describes inline editorial feedback during ad creation?
  67. Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.
  68. Which of the following will help you evaluate the effectiveness of your campaigns?
  69. Which of these Scripts options are available to you in Microsoft Advertising?
  70. Which one of the following is not a report in Bing Ads?
  71. With Bing Ads, you can export which kinds of campaigns?
  72. With Call Extensions you can do the following: (Select 2)
  73. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)
  74. The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
  75. A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?
  76. Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  77. Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
  78. Coho Winery wants their ad to display for the keyword “white wines” when a customer’s search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
  79. Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
  80. Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
  81. Exclusions you set at the campaign level will always cascade down to all of the ads in your campaign, regardless of ad group settings. True or false?
  82. Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
  83. For locations to display in Location Extensions, they must be within how many miles of user?
  84. For whom might you create a remarketing list?
  85. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
  86. How do bid adjustments (modifiers) affect the display of your ad?
  87. How do incremental bids affect the display of your ad?
  88. How do your keyword bids and your daily budget work together?
  89. How many levels of organization are contained within the Hotel Ads structure?
  90. How many managing customers can you grant access for on your account? (And likewise remove?)
  91. If You Are Unable To find Your Ad In The Bing Search Results Pages, Why Should You first Examine The Impressions Column In The Microsoft Advertising Data Summary Tables?
  92. If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
  93. If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?
  94. If You Have Universal Event Tracking (UET) Enabled, You Can Use It To Verify And Create Your Store In Microsoft Merchant Center. True Or False?
  95. Certified Professional Microsoft Advertising
  96. A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
  97. A custom audience is a type of remarketing list. What is NOT required to set this up?
  98. A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose?
  99. A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Choose all that apply.
  100. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

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