1. To help creators share their most creative ads to advertisers.
2. To help serve the most lucrative ad to the right viewer at the right time.
3. To help viewers watch their favorite ads.
4. To help brands target only audiences they’re interested in.

100% Correct Answer:

• To help serve the most lucrative ad to the right viewer at the right time.

Related Options:

1. To target audiences that are unlikely to click on an ad.
2. To help artists share their most creative ads to advertisers.
3. To help viewers watch their favorite ads.
4. To serve the highest-value ad to the right viewer at the right time.

100% Correct Answer:

• To serve the highest-value ad to the right viewer at the right time.

Options 1:

1. Use the Revenue report to break down how well each ad type is performing.
2. In-stream ads always generate the most revenue.
3. Use the Ad rates report to compare the estimated revenue amounts generated from each ad type.
4. Skippable video ads always generate the most revenue.

100% Correct Answer:

• Use the Ad rates report to compare the estimated revenue amounts generated from each ad type.

Options 2:

1. Use your Revenue report to break down how well each ad type is performing.
2. In-stream ads always generate the most revenue.
3. Use your Ad rates report to compare the estimated revenue amounts generated from each ad type.
4. Skippable video ads always generate the most revenue.

100% Correct Answer:

• Use your Ad rates report to compare the estimated revenue amounts generated from each ad type.