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What do you call words or phrases that trigger ads when they match a customer’s search query?

What do you call words or phrases that trigger ads when they match a customer’s search query?

So here’s the Microsoft Advertising Certification Exam Answers for the question “What do you call words or phrases that trigger ads when they match a customer’s search query?” that you are looking for:

  1. Keywords
  2. Targeting criteria
  3. Ad group
  4. None of the above

Correct Answer:

  • Keywords

Do check out the below related questions if you need to know the other Microsoft Advertising Certification Exam Answers.

Other Related Questions:

  1. A best practice for updating UET tags on your website is:
  2. When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
  3. What is the first step in getting a bid estimation for keywords?
  4. What is the key tactic in optimizing your PPC ads?
  5. What is the main advantage of using dynamic text in your ads?
  6. What is the main benefit of Syndication?
  7. What key strategies might an advertiser use Microsoft Advertising Intelligence for?
  8. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
  9. What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?
  10. What Level Of Data Can You Export In Microsoft Advertising Editor?
  11. What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  12. What Needs To Happen Before You Import Custom Audiences Into Microsoft Advertising For Remarketing?
  13. What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
  14. What option will ensure/increase the chances that your ad is approved?
  15. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.
  16. When implementing conversion tracking, what is the first step?
  17. When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
  18. What is the best way to learn how many clicks Bing Ads has identified as low quality?
  19. When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
  20. When you target by time of day, which time zone does Bing Ads use?
  21. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
  22. When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included?
  23. Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
  24. Where can you select different options depending on whether you have one or multiple accounts?
  25. Where might your Microsoft Audience Ads be displayed?
  26. Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?
  27. Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Choose all that apply.
  28. Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
  29. Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
  30. Which Bing Ads feature can help you analyze your ad campaign performance?
  31. Which Bing Ads resources should you use to help you optimize your performance?
  32. Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
  33. What is the first step in creating your store in the Bing Merchant Center?
  34. What is the best question to ask yourself when considering how to create a positive landing page experience?
  35. Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?
  36. What are the three categories of attributes for ad customizer feeds?
  37. The only way to use Hotel Ads is to sign up with your account manager. True or false?
  38. The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?
  39. The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
  40. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions:
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  42. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
  43. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
  44. Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?
  45. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
  46. What Are Benefits Of Syndication? Choose All That Apply.
  47. What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?
  48. What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.
  49. What are the benefits of having an upgraded URL?
  50. What are the campaign and image limits with Google Import for Audience Campaigns?
  51. What are two best practices for monitoring performance in Syndication networks? (Select 2)
  52. What Is An Example Of Layering Remarketing With Audience Exclusions?
  53. What Are Two Best Practices For Monitoring Performancethe Microsoft Search Partner Network (Syndication)? (Select 2)
  54. What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
  55. What are two ways to import a file? (Select two)
  56. What are two ways you can advantage of audience targeting? (Select 2)
  57. What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)
  58. What bid strategies are currently available for bid optimization? Choose all that apply.
  59. What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
  60. What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
  61. What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?
  62. With An Android Enterprise Work Profile You Can:
  63. What Percentage Of Android Phones Are Free Of Potentially Harmful Apps?
  64. What Android Feature Are Customers Most Attracted To? (Will Not Count Towards Score) Select All Correct Responses
  65. A managed version of the Google Play store for your business allows an organization to:
  66. Which of the following types of content should NEVER be enabled for matching?
  67. Which watch time report will tell you where on the web viewers are watching your content?
  68. What section of CMS provides access to YouTube’s automated tools for rights management?
  69. YouTube Content Ownership Cost
  70. YouTube Content Ownership Exam
  71. YouTube Content Ownership Certification Answers
  72. Why is it important for you to choose references carefully?
  73. How would you specify which types of advertisements YouTube displays for a video?
  74. How can content owners benefit from copyright management on YouTube?
  75. A user disputes a claim, after which you review the video and decide it should be removed from YouTube for using your copyrighted content. What happens if you select “takedown” on this disputed claim?
  76. Imagine someone uploads a video to YouTube with copyrighted material. If the copyright owner sets a policy to block user uploads, what happens?
  77. What is a benefit of managing your content with SFTP or the Aspera Dropbox solution?
  78. What can you do to avoid partner strikes for copyright violations?
  79. Partner BritFlix owns a movie in the UK. Your company owns a TV show which features a clip from the movie and creates a reference. What should you do with your reference file?
  80. Please Select The Most Accurate Statement As It Pertains To Managed Google Play Accounts:
  81. In Order To Gain User Buy In For Work Profiles, Explain To Users That IT Cannot Monitor ____________ . ​(Select All That Apply)
  82. When Enrolling Devices Using The NFC Method, Organizations Can Use __________ To Transfer Configurations To A New Device:
  83. __________________ Is A Standard For Enterprise Customers To Recognize Android Devices That Perform Against Enterprise-Grade Testing And Integrate With Enterprise-Focused Features. (Fill In The Blank)
  84. COPE Devices Provide: (Select All That Apply)
  85. What may indicate that a channel needs to clean up its reference files or revise its match policies?
  86. Which asset type is always linked to a sound recording asset on YouTube?
  87. Why might two videos with similar monetizable view counts earn different revenue?
  88. What can you do to maximize an artist’s revenue potential in the YouTube Music app?
  89. If you wanted to learn in which major city a competing artist’s video is getting the most views this week, what might help you?
  90. What does not describe a thumbnail that has been optimized for discovery?
  91. Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?
  92. What types of account management capabilities does the Waze Local Starter Dashboard offer?
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  97. Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?
  98. What type of additional support do Preferred Partners receive?
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  100. How do you calculate an Ad’s Click-Through Rate (CTR)?
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